Every successful student journey often begins with an instructor who leads with purpose and passion. At the Freeland campus, Richard Gould is that kind of instructor. Known for his dedication and ability to motivate, Richard has helped countless students build the confidence and skills they need to succeed.
With over 30 years of combined experience in the military and commercial driving, Richard brings a unique perspective to the classroom. His disciplined, real-world approach gives students more than just technical knowledge - it instills professionalism, accountability, and a drive to do their best.
We had the chance to sit down with Richard to learn more about his journey into teaching, the impact it’s had on him, and the advice he shares with every student who steps into his classroom.
Here is what he had to say:
Tell me a little bit about yourself Well, I grew up in Cass City, Michigan, on a farm, and that lifestyle really shaped who I am. After high school, I joined the Army for four years, and then I got into the printing business, which was something I did for a long time. But once I got out of that, I found myself back in trucking. I’ve always had a love for the outdoors and keeping busy, so when I’m not working, you’ll usually find me in the garage building classic cars or playing guitar. I’m not much of a ‘sit around’ kind of guy - I’m always up to something! I enjoy fishing too when I get the chance. But I’d say one of the things I value the most is my family. I’m really proud of my four kids, and my wife and I have a solid relationship. They’ve been my biggest motivators throughout my life.
What’s something about you most people wouldn’t guess just by meeting you? Most people are surprised to learn I used to be in a rock band when I was younger. I played rhythm guitar and sang backup vocals. We played at local bars, small venues, stuff like that. It was never about fame - it was about the fun, the connection with the crowd, and that rush you get when everything clicks on stage. Music was my first love before trucking ever came into the picture. I still pick up the guitar now and then, just for myself. It reminds me of a different time, and it's a way to stay grounded.
What does a perfect day off look like for you these days? A perfect day off for me is all about simplicity. I like to start my mornings slow - maybe a strong cup of coffee on the porch with my wife, watching the sun come up. We’ll usually put on some music, maybe something old-school like The Eagles or a little Johnny Cash. If it’s nice out, I’ll fire up the grill, maybe smoke some ribs or burgers. Sometimes the grandkids come over, and that’s the best - hearing their laughter around the house brings everything full circle. At night, I might throw on an old Western and just unwind. It’s not flashy, but it’s peaceful, and at this point in life, that’s gold.
Have you always been based in Michigan? Yep, born and raised in Michigan, and I never strayed too far from home. I’ve been to just about every state in the country thanks to trucking, but nothing ever quite compares to Michigan. There’s a calmness here, especially in the smaller towns. Freeland’s got that close-knit feel - you walk into a diner and folks know your name. I like that. I’ve got history here, family roots that go back generations. And every season brings something different - fall is my favorite. You can’t beat a Michigan autumn.
Do you have any hobbies or passions outside of your career? I’ve always loved working with my hands, so over the years I’ve gotten into restoring old cars. There’s something satisfying about taking something beat-up and bringing it back to life. It’s a slow process, but that’s part of the enjoyment. I also like to fish - it’s one of the few things that really clears my head. I don’t even care if I catch anything, to be honest. Just being out by the water, no noise except nature - that’s my kind of therapy.
Who or what inspires you the most in life? My dad was and still is my biggest inspiration. He was a quiet man, but he had this work ethic that spoke louder than words. He taught me to keep my word, show up early, and take pride in what you do - even if nobody’s watching. Those lessons stuck with me through everything: music, trucking, teaching. Now that I’m in more of a mentor role, I try to pass that mindset on to the students. If they remember nothing else I teach, I hope they remember to carry themselves with integrity. That’s what my dad would’ve wanted.
You have a very diverse background. Could you elaborate on how your experiences shaped your path into the trucking industry? Absolutely. My foundation in handling large vehicles and adhering to strict protocols was laid during my time in the military. I wasn't just driving; I was operating tanks and transporting heavy equipment across various terrains and often under pressure overseas. That experience instilled in me a profound understanding of precision, responsibility, and the critical importance of safety - principles that are crucial in trucking as well. When I transitioned to civilian life, commercial trucking felt like a natural extension of those skills. The ability to operate large machinery, navigate diverse environments, and adhere to schedules were all competencies I had already developed. From there, my career took me across America. I've transported just about everything - dry goods in vans, oversized loads on flatbeds, challenging double trailers, fast-paced local deliveries, and the long hauls that come with life on the road. At this point, there's hardly a state I haven’t driven through. Trucking has provided me with a stable, challenging, and ultimately very fulfilling career for over three decades, and I’ve witnessed firsthand the evolution of the industry.
What was the catalyst that inspired you to transition from the open road to the instructor's seat? After spending so many years immersed in the life of a professional driver, a natural inclination towards sharing my knowledge and experience began to grow. I started reflecting on my own journey, the mentors who guided me, and the lessons I learned along the way. I felt a strong desire to give back to the industry that had provided me with so much. When the opportunity to teach at the Freeland campus arose, it felt like a perfect alignment of my skills and aspirations. Being an instructor allows me to play a crucial role in helping individuals embark on entirely new chapters in their lives. Many of our students are seeking a second chance, a career change, or simply a pathway to greater financial security and independence. To be able to contribute to that transformation is incredibly rewarding. It's about more than just teaching someone how to operate a commercial vehicle; it's about equipping them with the skills, knowledge, and confidence to build a sustainable and prosperous future for themselves and their families. That’s a powerful motivator.
What aspects of teaching at the Freeland campus do you find most rewarding and enjoyable? Without a doubt, the most fulfilling aspect of my role here is witnessing the remarkable growth and development of our students. It's truly inspiring to see individuals who may arrive on their first day feeling apprehensive and lacking in confidence gradually transform into skilled and assured drivers. Some of them have never operated anything larger than a family car, and by the time they complete our program, they are proficiently shifting gears, expertly backing into tight spaces, and confidently maneuvering a tractor-trailer. Watching that transformation - the growth in their skills, the boost in confidence, and the overall change in attitude - is what makes this work truly rewarding. We’re not just teaching them technical skills; we're building confidence and fostering a sense of accomplishment. Here at Freeland, we often find ourselves acting as mentors, offering guidance, and even providing a listening ear when students face personal challenges. It's a multifaceted role that I take very seriously and find deeply satisfying.
Could you describe the core philosophy or approach behind the trucking program at the Freeland campus? Our core philosophy at the Freeland campus is centered on building a strong foundation of practical skills and real-world preparedness from day one. We firmly believe that the most effective way for students to become confident and competent truck drivers is through active engagement behind the wheel. So, right from the start, they're in the truck, applying the techniques and procedures they'll use every day in their careers. Beyond just operating the vehicle, we prioritize individualized attention. By keeping our class sizes small, we can ensure each student receives the focused instruction and support they need to truly grasp the concepts and develop proficiency. It's not about rushing through a curriculum; it's about ensuring every student builds a solid understanding and the necessary skills. Furthermore, our entire program is designed with the real world in mind. We go beyond simply teaching how to pass a test. We create realistic driving scenarios, discuss the day-to-day realities of life on the road, and equip our students with the problem-solving abilities to handle the diverse challenges they'll encounter out there. Our philosophy is to create not just licensed drivers, but well-rounded, safe, and confident professionals.
What are some of the fundamental values and crucial lessons you consistently emphasize to your students? Above all else, safety is paramount. It's the cornerstone of everything we teach. But beyond the technical aspects of safe operation, I place a strong emphasis on professionalism and effective communication. Possessing excellent driving skills is essential, but understanding how to conduct oneself as a professional driver is equally critical for long-term success in this industry. This includes punctuality, respectful interactions with dispatchers and clients, meticulous maintenance of their equipment, and the ability to anticipate and prepare for unforeseen circumstances. I often tell my students, "You're not just operating a vehicle; you're representing a company, a brand, and, most importantly, yourself." Your attitude and demeanor matter significantly. Cultivating composure under pressure, demonstrating a strong work ethic, and maintaining a level-headed approach will undoubtedly contribute to a long and prosperous career in trucking.
Could you share a particularly memorable moment or a significant success story from your time as an instructor that exemplifies the impact you have on your students? There are indeed many moments that stand out, but one that resonates deeply involves a young woman who enrolled in our program with absolutely no prior driving experience and very little self-belief. From the outset, she was visibly nervous and frequently doubted her abilities. However, what impressed me most was her determination. She consistently asked insightful questions, attended every session with diligence, and never allowed her initial anxieties to deter her. Throughout the course, we provided her with extra encouragement and focused attention. Slowly but surely, her confidence began to grow along with her skills. By the time she took her road test, she was a different person - focused, determined, and surprisingly self-assured. She passed with flying colors. Today, she is a successful solo driver, navigating long hauls with competence and pride. She still reaches out occasionally to share her progress and express her gratitude. Those are the moments that truly underscore the impact of what we do here - helping individuals unlock their potential and achieve goals they once thought were beyond their reach.
What important lessons have you learned in your career and life? In both my career and life, one of the biggest lessons I've learned is to be patient. When I was younger, I was always eager to move fast, but I've realized that sometimes taking your time and doing things the right way actually gets you to where you want to be faster. It's a lesson that applies not just in trucking but in life in general. Life doesn’t work on your timeline, and once you accept that, things become a lot easier.
What advice would you offer to someone who is contemplating enrolling in truck driving school and perhaps feeling apprehensive about taking that first step? The most important piece of advice I can give is: don't let fear or self-doubt hold you back. It's natural to feel a degree of apprehension when considering a significant career change or venturing into the unknown. Many people hesitate because they are intimidated by the size of the vehicles or unsure of their ability to master the necessary skills. But I want to assure them that everyone starts somewhere, and we are here to provide comprehensive support every step of the way. The Freeland campus is not a sink-or-swim environment. We are committed to nurturing our students and providing them with the resources and guidance they need to succeed from day one. My advice is to come prepared to learn, be patient with your progress, and understand that making mistakes is an inherent part of the learning process. Embrace the challenges, stay focused on your goals, actively listen to your instructors, and don't hesitate to ask for clarification or additional support when you need it. The opportunities within the trucking industry are vast and varied, and with dedication and the right training, a rewarding and fulfilling career awaits.
Any final thoughts you’d like to share with prospective students or anyone interested in the trucking profession? Trucking is far more than just a job; it's a distinct lifestyle, a discipline that demands respect, and a pathway to a significant degree of independence. It's not necessarily the right fit for everyone, but for individuals who are prepared to work diligently, take genuine pride in their responsibilities, and appreciate the freedom of the open road, it can be an incredibly rewarding and fulfilling career choice - one that offers stability and opportunity. And I, along with the entire team at the Freeland campus, will be right here, ready and eager to help you take that crucial first step towards a brighter future behind the wheel.
Richard’s journey and his commitment to his students at the Freeland campus serve as a powerful testament to the profound impact that experienced and dedicated mentors can have on shaping the future of the trucking industry. He embodies the ideal instructor - combining deep industry knowledge with a genuine passion for guiding and empowering the next generation of professional drivers. At Freeland, he is more than just an instructor; he is a trusted mentor, a motivating force, and a guide for individuals seeking to build a more secure and fulfilling future.
